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In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.This email, according to Scott, was sent to over a thousand women of different ages, so it’s pretty clear, based on these numbers alone, that a one-size-fits-all approach to online dating is a bad one.
They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites’ search engines.Data collected by Virtual Dating Assistants revealed that while women of all ages respond well to humor, women in their early 30s and above responded well to longer, more thoughtful emails that expressed genuine interest.Women in their 20s rejected these more serious emails, preferring even some slight cockiness - or what some dating coaches call the “Cocky & Funny” approach.They also measure the effectiveness of different profile elements.Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.
Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.
Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping -60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.
Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.
Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.
Valdez says this could be the case but believes it may also have to do with the fact that a typical “customer service photo” pose makes you look like you care too much and are seeking approval.
: Choosing the photos to use can be really tough but last year Ok Cupid released a user-driven web app called My Best Face that will help you to quickly narrow in on the keepers and eliminate the duds.