Kim kardashian dating royalty

08-Nov-2019 10:34 by 9 Comments

Kim kardashian dating royalty

Certainly, new CEO Nick Earl appears to radically change company thinking in terms of corporate efficiency and a focus on live operations, which has helped boost the performance of Glu’s wider game portfolio.

Yet, with the exception of Gordon Ramsay (lifetime sales of million to-date) - and to some extent Kendall & Kylie ( million) - Glu’s decision to try to build on all bombed.

This was expensive both in terms of opportunity costs and real cash, as these deals contained minimum guarantee royalty clauses.

Glu was forced to write off .8 million in such guarantees in FY16 Q3. For the first time in three years, the majority of its GAAP revenue comes from games such as , which are based on its original intellectual properties, not external IP that comes with royalty strings attached.

Despite its strong FY17 H1 performance, Glu remains loss-making and is expected to remain so in Q3 and Q4.

At the time it was announced on 3 February 2016, Glu Mobile’s (NASDAQ: GLUU) deal to make a “new, “one-of-a-kind digital gaming experience” with Taylor Swift was just another celebrity license for the mobile gaming outfit.

The prime example of this was Glu Mobile’s 2015 deal to work with Chinese gaming giant Tencent (OTCPK: TCEHY) to bring a version of its popular shooter to western markets.

Given Tencent was - and remains - the largest shareholder in Glu, the deal should have been straightforward.

Good licenses can and do boost games in a highly synergetic manner, especially within the winner-takes-all economics of the app stores.

It needs to be pointed out, however, even good deals come with strings attached, and it doesn’t take much for such strings to entangle.

Glu Mobile’s game with Taylor Swift is due to launch alongside her Reputation album in November.

Glu’s most successful game ever is Kim Kardashian: Hollywood but its other celebrity games have flopped.

Terms which had Glu paying Tencent subsidiary Red River million as a guaranteed minimum royalty when its version of - launched, as well as a million license fee proved disastrous, though.

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